1. WHO WE ARE

The Guru Fox ("we", "us", "our") is a creative and consulting agency. We are the data controller for personal information processed through this website and our services.

2. DATA WE COLLECT

• Identity data: name, job title, company name
• Contact data: email address, telephone number, postal address
• Technical data: IP address, browser type, device information, cookies
• Usage data: how you interact with our website
• Communications data: emails, call notes, project briefs submitted to us

3. HOW WE USE YOUR DATA

• To respond to enquiries and deliver our services
• To manage client relationships and billing
• To send relevant service updates (with your consent)
• To comply with legal and regulatory obligations
• To improve our website and services through analytics

4. LEGAL BASIS FOR PROCESSING

We process data under applicable data protection laws, including under the bases of: contract performance, legitimate interests, consent, and legal obligation.

5. DATA SHARING

We do not sell your personal data. We may share data with trusted third-party service providers (cloud hosting, accounting software) under data processing agreements. All third parties are required to handle your data in accordance with applicable privacy law.

6. INTERNATIONAL TRANSFERS

As we serve international clients including those in South Africa, the EU, the UK, and other jurisdictions, data may be transferred internationally. Where such transfers occur, we take appropriate steps to ensure your data remains protected in line with applicable law.

7. DATA RETENTION

We retain personal data for as long as necessary to fulfil the purposes outlined in this policy. Client data is typically retained for 7 years following the end of an engagement, in line with standard accounting and legal requirements.

8. YOUR RIGHTS

Depending on your jurisdiction, you may have rights over your personal data, including rights to access, correct, erase, restrict, or object to its processing. To exercise your rights or raise a concern, please contact us directly.

9. COOKIES

We use essential cookies to operate the website and analytical cookies (with consent) to understand usage. No advertising or third-party tracking cookies are used.

1. DEFINITIONS

"Company" means The Guru Fox. "Client" means the organisation or individual engaging our services. "Services" means the design, writing, analytics or other services described in any Statement of Work or engagement letter.

2. SCOPE OF SERVICES

The specific scope, deliverables, timeline and fees for each engagement are agreed in writing prior to commencement. These Terms apply to all engagements unless superseded by a separate signed contract. We reserve the right to decline or terminate any engagement that conflicts with our values or legal obligations.

3. ENGAGEMENT & FEES

• Fees are exclusive of applicable taxes unless stated otherwise
• Invoices are payable within 30 days of the invoice date
• Expenses incurred on behalf of the Client are recharged at cost with prior approval
• We reserve the right to pause work on accounts with invoices overdue by more than 14 days

4. INTELLECTUAL PROPERTY

Upon receipt of full payment, the Client receives full ownership of all bespoke deliverables created for the engagement. The Guru Fox retains ownership of all pre-existing tools, frameworks, methodologies and background IP. The Guru Fox reserves the right to reference the engagement in its portfolio unless a confidentiality agreement prevents this.

5. CONFIDENTIALITY

Both parties agree to keep confidential all non-public information received during the engagement. This obligation survives termination for a period of 3 years. Confidentiality does not apply to information that becomes publicly known through no fault of either party.

6. LIMITATION OF LIABILITY

We are not liable for indirect, consequential, or loss-of-profit damages. Nothing in these Terms limits liability for fraud, personal injury or any matter that cannot be excluded by applicable law.

7. TERMINATION

Either party may terminate an engagement with 30 days written notice. The Client is liable for all work completed and expenses incurred up to the termination date. The Guru Fox may terminate immediately if the Client breaches these Terms or fails to make payment.

COPYRIGHT NOTICE

All content on this website and within our deliverables, including text, graphics, logos, icons, images, design assets, code, methodologies and documentation, is the intellectual property of The Guru Fox or its content suppliers, and is protected by applicable copyright law.

PERMITTED USE

• You may view and print pages for personal, non-commercial use
• You may share links to our website pages
• You may not reproduce, distribute or create derivative works without prior written consent
• Clients receive IP rights over bespoke deliverables as defined in their engagement terms

TRADEMARKS

The Guru Fox name, logo and brand identity are trademarks of The Guru Fox. Unauthorised use of these marks is prohibited. All other trademarks referenced on this site are the property of their respective owners.

INFRINGEMENT NOTICES

If you believe any content on this website infringes your copyright, please contact us with full details. We will investigate all notices promptly and act in accordance with applicable law.